As 2022 comes to a close, Alizila looks back at the stories and events that successfully captured the defining trends across China’s digital ecosystem.

The content that resonated most deeply with our readers this year showcased lasting changes in consumer behavior and best practices that brands should follow.

The coronavirus pandemic changed shopping habits in myriad ways this year: niche hobbies surged in popularity, homegrown brands flourished and sustainability reached superstar status.

All in all, Chinese shoppers will spend an estimated $2.88 trillion online in 2022, according to market research agency eMarketer. Across nine podcasts, 40 videos and nearly 300 articles, Alizila examined how and on what they spent their disposable income.