As Chinese consumers continue to upgrade their diets with food ordered online directly from international outlets, Tmall.com is gearing up for this year’s 11.11 Global Shopping Festival by offering a wider assortment of international food and beverages for the giant 24-hour e-sale.
On offer through Tmall’s fresh foods vertical (miao.tmall.com) is beef from Australia, apples from the U.S., pineapples from the Philippines, lobsters from Canada, avocados from Mexico, kiwi fruit from New Zealand, and crabs from Russia, along with a host of other overseas delicacies.
Tmall has added wine to the mix: Overseas wineries that have recently opened Tmall virtual stores include California’s Robert Mondavi and Penfolds from Australia. Currently Tmall’s fresh food vertical has listings for more than 100,000 products from more than 70 countries and regions.